Hesse Street Revitalisation

To preserve and improve Hesse Street, The Borough of Queenscliffe is designing a plan for the street’s future. We’ve completed a first round of consultationand are using that feedback to inform a draft plan.

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Why are we revitalising Hesse Street?

Hesse Street isn’t just a historical street, it’s a key economic and business centre. To prepare Hesse Street for the future, we need a strategy to ensure local jobs and businesses are allowed to thrive while also protecting the significant heritage characteristics of the street. A detailed revitalisation plan will consider how we can build on the strengths of the precinct as a whole, and invest fully in an area that our community values.

Consultation activities

Because Hesse Street is well-loved by locals, we want to ensure the community is part of the conversation right from the beginning. That’s why we’ve invested in community consultation activities before any detailed planning has even begun. Because Hesse Street is well-loved by locals, we want to ensure the community is part of the conversation right from the beginning. That’s why we’ve invested in community consultation activities before any detailed planning has even begun.

Between 19 November 2018 and 29 January 2019, a community consultation firm called PLACESCORE undertook a range of consultation activities on behalf of the Borough of Queenscliffe. These activities involved online surveys and face-to-face engagements along Hesse Street. 331 responses were received during the consultation period.

Consultation outcomes

We asked participants what they valued most about Hesse Street. This feedback will help us produce a design that addresses areas for improvement and protects the features that are most loved.We asked participants what they valued most about Hesse Street. This feedback will help us produce a design that addresses areas for improvement and protects the features that are most loved.

Consultation found that the community’s five most valued features of Hesse Street were:

Heritage #1 Local history, heritage buildings and features
Enviroicon #2 The natural environment of Hesse Street, such as views and topography
Charactericon #3 The overall look and visual character of the area
Vegetationicon #4 Vegetation and natural elements, such as street trees
Clea #5 Cleanliness of the space

Of these priorities, participants most significantly identified room for improvement with #4: Vegetation and natural elements.

We also asked participants what ideas they had for improvements that could be made to Hesse Street. We also asked participants what ideas they had for improvements that could be made to Hesse Street.

The most popular ideas for improvement were:

Openspaceicon 41.6% of respondents identified an idea relating to open space.
In particular, respondents were most interested in improving public parks and vegetation along Hesse Street.
Transporticon 33.6% of respondents identified transport ideas, particularly improving active transport options for pedestrians and cyclists.
Eventsicon Beyond this, residents also identified a desire to see more opportunities for events, arts and culture, and recreation activities in the space.

Next steps

We're currently using the feedback we received from you during consultation to produce a concept design for the space. We'll be in touch again after this design is produced to let you know how you can provide further feedback.

Background and further information

For a summary of results, please click here. For the full results report,click here.

At the Ordinary Meeting held on 20 September 2018, Council endorsed a project plan for infrastructure improvements in Hesse Street. Click here to read the project plan on page 21 of the Minutes of the 20 September Ordinary Meeting.

Council held a Hesse Street Revitalisation Stakeholder Workshop with local traders in late October 2018. The workshop included discussion with local traders and commercial property owners to develop an understanding of what they like and don’t like about Hesse Street, and generate ideas for possible improvement. An outline of the intended process for community consultation, development of concept plans and overall project timelines was also provided.

The Workshop was followed up by face to face Place Experience (PX) Assessments conducted along Hesse Street in November 2018 by independent research agency, Place Score. The face to face assessments asked respondents to rate how well Hesse Street is performing.

Place Score also prepared the Hesse Street survey, which prompted people to identify and prioritise what they care about most in their ideal town centre. The responses reflect the needs and values of the people who work in, shop in and visit Hesse Street and guide Council’s next steps in the revitalisation project.

Concept plans will be presented to Council. If the concept plans are adopted, Council would then investigate funding options for the works proposed in the concept plans.